Kratom Seltzer Consumer Survey 2026: What 300 Tea Time Customers Told Us
Tea Time Drinks · Original consumer researchteatimedrinks.com
Kratom Seltzer Consumer Survey 2026: What 300 Tea Time Customers Told Us
Original research · Tea Time Drinks
Tea Time surveyed 300 verified customers about why they buy Kratom seltzer, how often they drink it,
which flavors they reach for, and what they stopped buying to make room for it.
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Consumer interest in functional beverages
and alternative drink formats continues to grow, creating new opportunities to understand why customers choose
different functional beverage categories. As more people explore botanical drinks, alcohol alternatives, and new
beverage formats, understanding why customers choose these products provides valuable insight into emerging trends.
To better understand the growing Kratom seltzer category,
Tea Time surveyed 300 verified customers in 2026 about their purchasing habits,
beverage preferences, demographics, and reasons for choosing Kratom seltzer.
The results provide a closer look at who is purchasing Kratom seltzer, what occasions they associate with the
beverage format, which flavors customers prefer, and what traditional beverage categories they are exploring
alternatives to.
This report shares the findings from Tea Time’s original consumer survey and highlights the patterns
observed among surveyed customers.
Key statistics from the survey
Tea Time’s 2026 consumer survey of 300 verified customers revealed several key insights into Kratom seltzer
preferences, purchasing patterns, and customer demographics.
300Verified Tea Time customers surveyed
42%Chose Kratom seltzer as an alcohol alternative
38%Largest age group, 25–34 years old
3/wkAverage weekly cans purchased
24%Picked Blue Raspberry, the top flavor
Survey responses are self-reported by verified Tea Time customers and represent customer preferences collected
during the 2026 survey period.
Key findings at a glance
42%
Alcohol alternatives ranked as the leading reason customers choose Kratom
seltzer, highlighting growing interest in functional beverage
options for social occasions.
80%+
Millennials and younger adults made up the largest groups surveyed, with
respondents under 45 accounting for the majority of participants.
41%
Customers reported a range of purchasing patterns, from occasional
purchases to repeat weekly orders of 3–5 cans.
95
Flavor preference remained central to the experience, with Blue Raspberry
emerging as the most purchased flavor at 95 cans.
45%
Customers switched from multiple beverage categories, including
traditional alcoholic drinks, energy drinks, and other formats.
300
Verified customers responded between April and June 2026, making this a
snapshot of an active, repeat-purchasing customer base.
Survey methodology: how we collected this data
Tea Time surveyed 300 verified customers between April and June 2026 to understand Kratom seltzer
preferences, purchasing habits, demographics, and beverage choices.
The findings in this report are based on self-reported customer responses and provide insight into
how customers interact with the Kratom seltzer category.
Survey methodology details
Survey detail
Information
Survey conducted by
Tea Time Drinks
Survey period
April–June 2026
Survey format
Online customer questionnaire
Participants
300 verified customers
Survey focus
Preferences, purchasing habits, demographics, and beverage choices
Data type
Self-reported responses
Analysis
Descriptive analysis of survey responses
What we asked Tea Time customers
Seven questions made up the 2026 Kratom seltzer questionnaire.
Survey questions and the purpose of each
Survey question
Purpose
Why do you choose Kratom seltzer?
Understand primary reasons customers select the beverage format
Which Tea Time flavor do you purchase most often?
Identify flavor preferences
How frequently do you purchase Kratom seltzer?
Understand customer purchasing patterns
What age group do you belong to?
Analyze customer demographics
Have you replaced another beverage category with Kratom seltzer?
Understand beverage switching trends
What beverages did you previously purchase?
Identify alternatives customers are exploring
What occasions do you associate with Kratom seltzer?
Understand lifestyle and social occasions
Kratom seltzer consumer survey findings
Here are the findings from the Kratom seltzer consumer survey.
Finding 01
Why people drink Kratom seltzer
We asked customers a simple question: what’s the main reason you reach for Kratom seltzer?
Alcohol replacement came out on top by a wide margin — 42% said social occasions and
alcohol alternatives were their primary driver.
Relaxation-focused routines followed at 31%, with focus during work or creative tasks at
18%. A smaller group (14%) said they were generally exploring the functional
beverage category.
Response breakdown — primary reason
Alcohol alternative & social occasions42%
Relaxation-focused routines31%
Focus during work or creative tasks18%
Exploring the functional beverage category14%
Totals exceed 100% as some respondents selected more than one primary reason.
Primary reasons for choosing Kratom seltzer, 2026 Tea Time customer survey (n = 300).
Finding 02
Who is drinking Kratom seltzer in 2026?
The 25–34 age group made up the largest share of respondents at 38%,
followed closely by 35–44 year-olds at 29%.
Together, adults under 45 accounted for over 80% of surveyed customers,
signaling that Kratom seltzer is landing squarely with millennials and younger Gen X, not a niche
older demographic.
Customers 55 and up made up just 6% of respondents.
Response breakdown — age group
25–34 years38%
35–44 years29%
Under 45 (combined)80%+
55 and older6%
Age distribution of surveyed Tea Time customers, April–June 2026.
Finding 03
How often customers choose Kratom seltzer
Survey responses showed a range of purchase frequencies, with 41% reporting
3–5 cans per week and another 25% saying 6 or more.
Only about a third (34%) kept it to 1–2 cans weekly.
Averaged out, that puts weekly purchases at roughly 3 cans per customer.
This suggests that many surveyed customers incorporate Kratom seltzer into their regular beverage purchasing
patterns.
Response breakdown — cans purchased per week
3–5 cans per week41%
1–2 cans per week34%
6 or more cans per week25%
Average across all respondents~3 cans
Reported weekly purchase frequency among surveyed customers.
Finding 04
What customers switched from
Nearly half of respondents (45%) said alcoholic beverages were the category they most often
replaced with Kratom seltzer — the clearest signal yet that Tea Time customers see
Kratom seltzer as an alcohol alternative,
not just an add-on drink.
Energy drinks were the second most common switch (24%), followed by
traditional soft drinks (16%).
Response breakdown — category replaced
Alcoholic beverages45%
Energy drinks24%
Traditional soft drinks16%
Beverage categories most often replaced with Kratom seltzer.
Finding 05
Favorite Tea Time flavors
Blue Raspberry ranked as the most purchased Tea Time
flavor, with 95 cans purchased during the survey period.
Root Beer (47 cans) and
Limeade (39 cans) completed the flavor rankings,
showing that customers explored a wide range of
Tea Time’s flavor lineup while
still showing stronger preferences toward berry and citrus-forward profiles.
Response breakdown — cans purchased by flavor
1 Blue Raspberry95
2 Citrus Sunset85
3 Tropical Fusion61
4 Melon Berry58
5 Root Beer47
6 Limeade39
Cans purchased by flavor during the April–June 2026 survey period.
Tea Time’s 2026 consumer survey provides a snapshot of how customers are approaching the Kratom seltzer
category, including their preferences, purchasing patterns, and beverage choices. Key insights include:
Kratom seltzer is associated with multiple beverage occasions
Customers choose Kratom seltzer for different reasons, with alcohol alternatives and social occasions ranking
as the most commonly reported categories.
Younger adults represent the largest share of surveyed customers
Respondents under 45 made up the majority of the surveyed customer base, with ages 25–34 representing
the largest individual age group.
Customers reported different purchasing patterns
Responses showed a mix of occasional and repeat purchasing habits, with many customers reporting weekly
purchase patterns.
Flavor variety plays an important role in customer preferences
Citrus Sunset, Tropical Fusion, and Blue Raspberry ranked among the most selected Tea Time flavors, showing
interest across multiple flavor profiles.
Customers reported switching from several beverage categories
Alcoholic beverages, energy drinks, and traditional soft drinks were among the categories respondents
identified when describing previous beverage choices.
The findings represent Tea Time’s surveyed customer base
These insights are based on self-reported responses from 300 verified Tea Time customers and provide a
snapshot of customer preferences during the April–June 2026 survey period.
Survey & disclosure information
Survey conducted by Tea Time Drinks, April–June 2026, based on self-reported responses from 300 verified
customers; not independently verified by a third party. Results reflect Tea Time customers surveyed and may not
represent broader consumer behavior. Moreover, this survey does not represent all kratom consumers.
For informational purposes only — not evaluated by the FDA and not intended to diagnose, treat, cure, or
prevent any disease. Individual results vary. Products intended for adults 21+ where legal; not recommended for
pregnant or nursing individuals or minors. Consult a healthcare provider with questions. Check local regulations
before purchasing.
Cite this study
Tea Time Drinks. (2026). Kratom Seltzer Consumer Survey 2026: What 300 Tea Time Customers Told Us. Retrieved from https://teatimedrinks.com/
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